Firstly, a good exhibition design requires an engaging theme. This theme can be a specific historical period, an important event, or a fascinating concept. Choosing an attractive theme can increase visitors' interest and curiosity, making them more proactive in participating in the exhibition. A good theme can allow visitors to gain more information and knowledge during the exhibition, and leave a deep impression.

Secondly, exhibition design needs to focus on spatial layout and exhibit arrangement. The layout of the exhibition space should be reasonable and orderly, able to guide visitors to observe according to the predetermined route. A reasonable layout can avoid congestion and chaos, allowing visitors to better appreciate the exhibits and display content. In addition, the arrangement of exhibits also needs to be noted, taking into account the mutual coordination and resonance between exhibits, and highlighting the characteristics and value of each exhibit as much as possible.

Thirdly, color matching is a crucial aspect in exhibition design. Colors can evoke people's emotions and feelings, and can affect the mood and experience of visitors. In exhibition design, selecting appropriate color combinations can increase the attractiveness and visual effect of the exhibition. For example, for an exhibition full of historical atmosphere, warm colors such as red, brown, etc. can be chosen to create an ancient and solemn atmosphere. For a modern art exhibition, bright colors such as bright red and orange can be chosen to convey vitality and creativity.

In addition, the lighting settings in exhibition design also need to be given sufficient attention. The clever use of lighting can change the atmosphere and effect of the entire exhibition. Through reasonable lighting design, the characteristics and importance of exhibits can be highlighted, and a good viewing environment can be created for visitors. Appropriate lighting can create a mysterious, romantic, or solemn atmosphere, immersing visitors and increasing the appeal and attractiveness of the exhibition.

In addition, the application of multimedia technology can also add a highlight to exhibition design. Presenting exhibition content in a digital and interactive manner can stimulate visitors' curiosity and desire to explore. The application of audio, video, and virtual reality technology can make the exhibition more vivid and interesting, bringing visitors a brand new viewing experience. This interactive design can increase visitor engagement and retention time, making it easier for them to have a deep impression on the exhibits and exhibition content.

Exhibition design is a comprehensive art and science that needs to be considered and designed from multiple aspects such as theme, spatial layout, color matching, lighting, and multimedia technology to leave a deep impression on visitors. Through a reasonable and orderly exhibition layout, unique and attractive themes, eye-catching color combinations, appropriate lighting, and innovative multimedia technology, exhibition design can leave a profound and unforgettable impression on visitors.